Objectives

Ensure margin resilience and profitability through price-conscious sourcing.

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Challenges

Comply with big supermarkets' stringent procurement standards and remain competitive in low-margin retail segment.

 

Achievements

Supported Status International in consistently winning tenders from three major UK supermarkets as a key supplier

Objectives

Build private label SDA lines competitive with market leaders.

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Challenges
Secure first-to-market access and exclusive selling rights for the latest innovations at a target price.

 

Achievements

Developed private labels across multiple SDA categories with tiered brand strategies to capture all spending segments.